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How to Apply Design Thinking to Solve Business Problems

Design Thinking is a creative and practical process to solve problems and its main goal is to offer the user a complete and high-value solution. It is heavily influenced by the methods used by designers, engineers, architects and business strategists. A key aspect of Design Thinking is its user-centric nature. First and foremost, it seeks to understand people's needs and provide them with effective solutions.

How to design a frictionless customer experience - A McDonald’s case study.

In today’s fast-paced world of on-demand services, entertainment, and products, customers have high expectations. Consumers now expect to have a good customer experience, an experience that works for them based on their preferences. Facebook IQ's Zero Friction Future project says that 65% of retail shoppers are now more likely to choose brands first for convenience and then price.

Why Mobile Apps Are Still a Big Thing and Why Your Business Should Have One

It’s no secret that mobile apps are still a big thing. They have taken over the world of technology and are now driving the business world as well. With the number of apps on the app store, it’s hard to keep up with all of them. But I think it’s important to know where apps are going. Keep reading to find out more about it!

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