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How to Apply Design Thinking to Solve Business Problems

Design Thinking is a creative and practical process to solve problems and its main goal is to offer the user a complete and high-value solution. It is heavily influenced by the methods used by designers, engineers, architects and business strategists. A key aspect of Design Thinking is its user-centric nature. First and foremost, it seeks to understand people's needs and provide them with effective solutions.

How to design a frictionless customer experience - A McDonald’s case study.

In today’s fast-paced world of on-demand services, entertainment, and products, customers have high expectations. Consumers now expect to have a good customer experience, an experience that works for them based on their preferences. Facebook IQ's Zero Friction Future project says that 65% of retail shoppers are now more likely to choose brands first for convenience and then price.

Why Mobile Apps Are Still a Big Thing and Why Your Business Should Have One

It’s no secret that mobile apps are still a big thing. They have taken over the world of technology and are now driving the business world as well. With the number of apps on the app store, it’s hard to keep up with all of them. But I think it’s important to know where apps are going. Keep reading to find out more about it!

7 Tips For Businesses To Build Meaningful Brands

Business owners are always looking for new ways to grow their businesses. After all, it's not every day that you find a great deal that will put you on the fast track to success. The article shares 7 tips for businesses looking to build stronger brands and increase customer loyalty.

A Guide to White Space: The New Innovation in Business

In an ever-changing market, companies that discover white spaces come out ahead - and make millions. Read to the end and find out more!

Gamification: The future of business?

Gamification is the use of game elements such as rewards, achievements, challenges, and leaderboards to non-game environments. It has become a very popular trend with businesses as it is believed that games can be used to motivate people to complete tasks and achieve goals more effectively.

How to boost Marketing and Sales by improving your UX

Tunnel vision is a real budget burner for Marketing and Sales teams. Here are some tips on how can we improve the User Experience (UX) to reduce costs and improve results.

8 ways your website looks dated.

We all know that the older generation has been through situations that have given them wisdom in certain areas. However, this is not how it works on the web. If your website looks dated, it expresses the opposite, making the page's content irrelevant and obsolete.

7 Mental Triggers to Help You Sell More

Have you ever been urged to purchase something online because the ad said: "Only five places available" or "You only have 24 hours to buy this product"? Well, I did. And if you did, too, you must know that your brain fell into a mental trigger called scarcity. We will discuss this term further. 

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