July 27, 2022

Gamification: The future of business?

Gamification is the use of game elements such as rewards, achievements, challenges, and leaderboards to non-game environments. It has become a very popular trend with businesses as it is believed that games can be used to motivate people to complete tasks and achieve goals more effectively.

Gamification is the use of game elements such as rewards, achievements, challenges, and leaderboards to non-game environments. It has become a very popular trend with businesses as it is believed that games can be used to motivate people to complete tasks and achieve goals more effectively. According to Gaming and Media news’ report on estimated global media revenue in 2020, digital video games raised $134b, while the video industry (Netflix, for instance) raised $71b.

Read on to find out more about gamification, how it works and its potential as a strategic business tool…

What is gamification?



It’s when you take elements of fun from games and add them to your product, service, or business. That way, you're building a much more engaging strategy. Believe it or not, the biggest majority of apps you’re using right now are using game elements. Or even, a simple buy 1 get 2, is already including a reward system in your brain, that means, gamification.

Why use Gamification in Business?

It can be used for a variety of purposes, like increasing engagement and retention, improving user experience, or building brand loyalty. There are many different types of gamification, including leaderboards, badges, points systems, and virtual rewards. Gamification can be used in both online and offline settings. In online settings, gamification can be used to engage your users with calls-to-action, leaderboards, points systems and more. On the other hand, in offline settings gamification can be used to increase engagement and retention by incentivising users with things like discounts or giveaways.

Most businesses use gamification as a way to increase engagement and retention among their users. By rewarding users for completing certain actions or completing certain goals, you're encouraging them to stick around longer than they otherwise would have. With gamification you're able to do this by creating specific tasks that the user has to complete in order to earn these rewards. So rather than giving out free stuff just because you like them enough, gamification puts it in the user's hands to actually earn it through those tasks.

Conclusion



What is important to note about gamification is that it's not a one-size-fits-all solution. It's only as good as the specific goals you want to accomplish with it. And, ultimately, the goal will determine how you implement it.

By using gamification, you can ensure that users engage with your content and feel invested in your brand. Additionally, by using gamification you can create a sense of achievement and competition within your company. And if all of it sounds too good to be true, then you're not wrong. No matter what your goals are, it can be worth investigating the potential of gamification within your business.

Hello! I'm
Kelvin
.
I am a
Business Development Representative
at Advanced Mankind.
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